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1.1 Metrics Assessment & Development Consulting Ltd takes its obligations to protect privacy and personal information seriously. This policy sets out important information relating to how we handle your personal information.

1.2 In this policy, references to “we“, “us“, or “Metrics” are references to Metrics Assessment & Development Consulting Ltd. The policy describes our practices when using the personal information of:

  • Customers and suppliers to Metrics and other third parties (business contacts); and other persons who may visit our website (website users) or any of its  associated domains (

Our website contains business-related content and are specifically aimed at and designed for use by adults. We do not knowingly solicit or collect personal information from or about individuals under the age of 18 years.


2.1 What personal information do we collect about our website users?   

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name and contact details) when provided on our site and comments to blogs.

When you request a service or further information on our website, as part of the process, we collect the personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

2.2 How we use the personal information of website users:

We use personal information of users of our website for certain activities, including:

  • Personalising the experience of our website;

  • Providing products and services that website users have requested;

  • Responding to any queries that website users have;

  • Administering the website.

  • Providing website users with information and offers on products or services that may be of interest to them.

2.3 Why we use the personal information of website users:

We use personal information of users of our website because:

  • It is necessary for compliance with legal or regulatory obligations;

  • We have a legitimate business interest to:

    • Provide support services and respond to queries;

    • Promote and operate the service;

    • Improve the performance and user experience of the website;

    • Manage and administer our sites.

2.4 How data is stored and shared:

Metrics Assessment & Development Consulting Ltd Site is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

2.5 The use of cookies

Your web browser may use a feature called a “cookie” to assign identification to your computer. A cookie is a small text file containing information that can be read later to facilitate your access to the Site and personalise your online experience. We may use cookies to collect information about your activity on our Site, such as the pages you visit.

Essential cookies are used on the host platform ( to ensure its smooth running. use these to:

  • provide a good experience for our visitors and customers.

  • monitor and analyse the performance, operation and effectiveness of Wix's platform.

  • ensure the platform is secure and safe to use. 

Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies by visiting the Help section of your browser’s toolbar.

If you do not know what cookies are, or how to control or delete them, then we recommend you visit or for more detailed guidance.


3.1 Sources of business contact information

We collect personal information from our business contacts directly or from the following sources:

  • Public resources such as social media sites, telephone directories, newspapers, internet sites, registries or public records.

3.2 What personal information do we collect about business contacts?

The categories of information we collect about business contacts includes:

  • Personal details including name, address, telephone numbers and email addresses where relevant for the provision of services;

  • Organisation details publicly available;  

  • Financial details including payment details;

  • Services provided or purchased;

  • Testimonials;

  • Communications with our business contacts;

  • Any other personal information our business contacts provide in correspondence with us.

3.3 How we use the personal information we collect about business contacts

We use this information for certain activities, including:

  • Communication with customers, for example, to communicate about the services we provide or to respond to inquiries;

  • Creating, maintaining and building upon customer and supplier relationships;

  • Business planning;

  • To fulfil a service requested by a business contact;

  • Keeping accounts and financial records related to any business or other activity carried on by Metrics Assessment & Development Consulting Ltd;

  • For internal analysis and research to help us improve our products and services;

3.4 Why we use the personal information of business contacts

We use this information because:

  • It is necessary for delivering our services and performing our obligations, or exercising our rights, under our contracts with customers;

  • It is necessary for compliance with legal or regulatory obligations;

  • We have a business interest to:

    • Provide and improve our service offering

    • Operate our business

  • Keep our business contacts updated on services that may be of interest to them.

3.5 How long do we retain personal information

We will keep your information for as long as it is reasonably necessary to provide our services to you, to comply with legal, tax, accounting or reporting requirements. The time period will depend on factors such as whether you are receiving services from us or have agreed to receive marketing from us.


4.1 If you don’t want us to process your data anymore, please contact us at

4.2 Business contacts have the right to request access, correction or deletion of any personal information we have about them.  We invite you to contact us via email at or write to Metrics Assessment & Development Consulting Ltd, 21 Yarborough Crescent, Lincoln, LN1 3NF. Please note that there are exceptional circumstances where we may refuse a request to delete information, for example, where the personal data is required for compliance with law.


We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy (the information we collect, how we use it or why) we will provide a prominent link on our homepage for a

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